B’desh spurred to build image among Francophonie countries


Top envoys of France, Canada and Switzerland to Dhaka on Sunday emphasised on building Bangladesh’s image in those countries and other Francophone countries (French speaking countries)  to increase bilateral trade and investment and enhance overall economic cooperation.
At a seminar on Trade Between Bangladesh and Francophone countries : Opportunities and Way Forward, they said that franophone countries had huge market potential which still remained untapped.
They also suggested the entrepreneurs for diversifying the exportable items, giving priority to hi-tech sectors and skill development, and being socially and environmentally compliance in the production process to become more competitive in global market.
Francophone countries can become a new possible zone for Bangladesh’s economic relations, they said.
Canada-Bangladesh Chamber of Commerce and Industry, France-Bangladesh Chamber of Commerce and Industry, and Switzerland-Bangladesh Chamber of Commerce and industry jointly organised the seminar at Le Meridien Hotel in Dhaka as part of Francophone week that ended on the day.
Swiss ambassador Christian Fotsch said that Bangladesh’s reputation in business was larger than reality. Disasters, floods and such other things about Bangladesh are represented in media abroad.
‘The government, businesses and joint chambers can arrange seminars and form bilateral forums to share experiences about positive things for changing images of the country so that entrepreneurs, particularly small and medium ones, can take decision to do business and investment in the country,’ he said.
Francophonie, a forum of 77 French speaking countries, can be a strategic asset for Bangladeshi entrepreneurs to expand their businesses, he said.
Canadian high commissioner Benoit-Pierre Laramee said that Bangladesh should develop a dynamic market strategy to elevate its image in the international market.
Publishing and broadcasting advertisements about the strength of Bangladeshi business, doing business environment, its capacity of production, purchase and competitiveness of entrepreneurs in newspapers and televisions can help building its image, he said.
Emphasising on improving working conditions in factories, he said that consumers were now more aware about the safe working conditions, rights of labour union and environment in production process.
French ambassador Sophie Aubert said that trust, confidence and integrity were important issues for traders and investors to make their business decisions in any country.
She gave importance that Bangladesh should work hard to gain trust and confidence in the international arena.
Bangladesh is not well-known by most of the French companies, she said, adding that France could become the bridge between Bangladesh and other Francophone countries, particularly African ones.
The country will have to diversify its products basket to attract foreign importers, she suggested.
Created in 1970, the International Organisation of  Francophonie now has 77 members, of which, French is the official language of 32 countries. The zone accounts for 14 per cent of global GDP.
CanCham Bangladesh president Masud Rahman said that the three chambers would jointly organise more events for enhancing bilateral economic relations between Bangladesh and Francophonie countries.
SBCCI president David Laizans, among others, spoke at the seminar.

source : the new age

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