New Year’s resolutions all business owners should make

resolutions all business owners should make

A new year is upon us, and many of us are looking for ways to make the next 12 months impactful by increasing success, becoming more profitable, and taking business to the next level. Check out these New Year’s resolutions designed for business owners who want to kick-start their best year yet.

Refresh your website. If you’ve neglected your company website for some time, it’s the perfect occasion to show it some love. Freshen it up with a new design and check for broken links.

Bring in new business. Attract new customers by focusing your efforts on one or two highly qualified prospects instead of trying to reach hundreds at once. This will allow you to be strategic with your time and build stronger relationships through face-to-face meetings.

Increase social media presence. Social media is an inexpensive way to build customer relations and promote your business. Increase your presence by producing more content and responding to customers’ comments in a timely matter.

Revamp your marketing plan. Many businesses are shifting to digital advertising to reach their audience. Consider hiring a marketing expert to evaluate your current plan and make business promotion a priority.

Give the office a makeover. Ensure your employees have the proper space and technology needed to succeed. In addition, perks such as coffee bars and catered lunch can lead to employee satisfaction and create positive buzz about your workplace.

Learn a new skill. Now is the time to attend that independent business conference you’ve had your eye on. Pencil in a few events throughout the year to build your network and learn something new.

Boost company culture. Treat your employees to a handful of team-building days, lunch at a local restaurant or a sporting event. I always find that great bonding happens out of the office, along with some great conversations about the business.

Give back. Nothing grows goodwill for your company better than giving back to your community. At Cox, our employees volunteer their time through our charitable arm, Cox Charities. Together, we logged nearly 3,000 hours supporting Southern Arizona charities this year!

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Become a mentor. Put your business knowledge and experience to good use by mentoring a colleague or speaking at a local school.

Make time for yourself. Make a point to free up time in your schedule to work away from the office or for quarterly mental health day. A healthy work−life balance leads to increased productivity and creativity.

Lisa Lovallo is the Southern Arizona market vice president for Cox Communications, leading a team of more than 300 Southern Arizona employees. Reach her at

Source: insidetucsonbusiness

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